Personal data

The data processing controller for your personal data is BASE BEAUTY DIFFUSION SAS, with its registered office located at 125 AV Maurice Berteaux, 94420 Le Plessis-Trévise, France, registered under the SIREN number 953 321 197.

BASE BEAUTY DIFFUSION SAS is committed to ensuring the security and appropriate use of your personal data.

This policy applies to all users visiting our site, as well as interactions with our services both online and offline.

It complements our Terms and Conditions.

BASE BEAUTY DIFFUSION SAS collects information as soon as you explore the online store, interact with us through available forms, or make purchases. This includes data you provide when creating your account or joining our loyalty programs.

Information such as your contact details, purchase preferences, purchase history, and browsing behavior is used for order processing, personalizing your experience, and offering services and deals tailored to your needs.

The collected data is utilized to enhance user experience, provide personalized products and services, and ensure the security of online transactions.

This data processing is based on several legal grounds, including the execution of contracts to provide services, the pursuit of our legitimate interests in terms of service improvement, compliance with legal obligations to which we are subject, and explicit consent sought for certain specific data uses.

Your personal data may be shared with third-party service providers, such as payment service providers and carriers, in order to fulfill your requests and ensure the provision of requested services.

It should be noted that some of these service provider partners may be located outside the European Union. In such cases, appropriate measures are in place to ensure the protection and security of your data during these transfers, in compliance with applicable regulations. These measures may include the use of standard contractual clauses approved by competent authorities, ensuring a level of protection equivalent to that required by European data protection legislation.

This clause notably reflects the provisions of Article 46 of the GDPR (General Data Protection Regulation) concerning data transfers to third countries.

In accordance with legal provisions regarding data protection, you have various rights concerning your personal data. You have the right to access your data, request corrections if they are inaccurate or incomplete, withdraw your consent to the processing of your data, object to processing under certain circumstances, demand the deletion of your data under specific conditions, and benefit from data portability.

To exercise these rights or for any questions regarding the processing of your personal data, you can contact us via the following email address: or by postal mail at the address of BASE BEAUTY DIFFUSION SAS, 125 AV Maurice Berteaux, 94420 Le Plessis-Trévise, France. We commit to processing your request in accordance with the current data protection legislation.

BASE BEAUTY DIFFUSION SAS regularly revises its privacy policy to adapt to changes in its services and to comply with privacy regulations. The last update of this policy was made on 15/12/2023.

As part of our commitment to transparency, BASE BEAUTY DIFFUSION SAS reserves the right to modify this privacy policy. Any changes will be notified on this same page or, for users with a customer account, through an email.

We strongly encourage you to regularly check this privacy policy to be informed of the current data protection practices. Your continued use of our services after any changes to this policy will be considered an acceptance of these changes.

Cookies and Their Uses

On, we use cookies to improve site performance, personalize the user experience, and display relevant advertisements. These cookies are text files stored on your device when you visit our online store, in accordance with French legislation on the protection of personal data and electronic communications.

These cookies are used for various purposes, such as collecting information about how you navigate our site, your shopping preferences, and optimizing our commercial offers. They also help us understand how our users interact with our site, allowing us to continually improve our services.

By using our site, you consent to the use of these cookies in accordance with our privacy policy. However, you have control over cookies and can manage or delete them at any time through your browser settings.

For more information on how we use cookies and your privacy rights, please refer to our privacy policy or contact us at the following address:

Cookies are small text files placed on your computer or mobile device when you visit websites. They are used by these sites to improve functionality, facilitate navigation, and provide information to their owners.

These files also allow for the customization of products and services based on your preferences.

On our site, we use both first-party cookies, which are issued by our site, and third-party cookies, issued by third parties, particularly for audience tracking, advertising tracking, or marketing purposes.

The cookies we use fall into different categories:

  • Essential Cookies: These are essential for the proper functioning of the Site. They are necessary to allow you to navigate the site and use its basic features. They cannot be disabled.
  • Functional Cookies: These cookies enable specific features of the Site to enhance your user experience. For example, they may remember your language preferences or allow you to stay logged in to your account.
  • Analytical Cookies: Their purpose is to understand how you use the Site without collecting personally identifiable information. They help us improve the performance of the Site by identifying areas to optimize or adjust.
  • Advertising or Profiling Cookies: This type of cookie is used to create user profiles, enabling the delivery of targeted advertisements. These cookies are usually placed by third parties, such as advertising networks, and aim to present you with more relevant advertising content based on your interests and browsing behavior.

We offer you the opportunity to manage different categories of cookies through our Cookie Manager. Please note that:

  • Essential cookies are crucial for the proper functioning of the Site and cannot be disabled. They are necessary to ensure your navigation and use of basic features.
  • Refusing functional cookies may affect certain specific features of the Site, compromising your user experience. These cookies activate specific features that enhance your navigation.
  • Refusing analytical cookies will not affect the functioning of the Site, but it will deprive us of valuable information to improve its performance and content.
  • Refusing advertising cookies may reduce the relevance of the ads you see, but it will not impact the overall functioning of the Site.

Additionally, you have the option to block or delete cookies directly from your browser settings. However, please note that this could have a negative impact on your browsing experience by affecting the availability or optimal functioning of certain Site features.

Some elements or features of our Site may require the use of third-party cookies provided by trusted partners. It is important to note that BASE BEAUTY DIFFUSION SAS has no control over these third-party cookies.

To enhance your user experience and facilitate content sharing, we integrate features from social media platforms such as Facebook, Twitter, Instagram, TikTok, and Google.

When you interact with these integrated features on our Site, cookies associated with these platforms may be activated. The Prestashop modules we use provide information on how these cookies operate and how these social networks may collect and use your data in accordance with their respective policies.